For her new Spring/Summer 2024 J.Kim collection designer Jenia Kim keeps 
on exploring an image of Uzbekistani women and the way they express 
themselves in the era of globalization and social media. Living in the capital 
of Uzbekistan, Tashkent, for a few years, Jenia has been witnessing how the 
authentic style of local females changes and transforms becoming more and 
more basic. Bold prints, extravagant mix of fabrics and textures, overlayering 
– all these give way to the facelessness of modern culture where everyone 
wants to look like everyone else. Being inspired by the wild nature of Uzbek 
women who love everything overwhelmed and have warm hearts, Jenia 
wanted to reflect on what truly makes up their personality, combining it with 
her own minimalistic aesthetics.
Thus, in her new collection Jenia presents a completely new silhouette – 
one-piece overall dresses with inserted scarves on the shoulders that refer 
to multilayer outfits of Uzbek women, but created with a clean and 
sophisticated cut. Also, we see balloon skirt shorts paired with leggings 
which is another nod to the authentic style of those personalities. The paisley 
prints, inspired by vintage fabrics originally crafted at now shut down factory 
in Marginal region and traditional thin Uzbek mattresses called “kurpachi”, 
have become a core element of the collection. Some pieces are 
complemented with the inserts made of vintage fabrics and printed Japanese 
scarves that almost every Uzbek woman used to have in her closet.
Voluminous flower appliques draw inspiration from the local wedding gowns, 
as huge and massively decorated as they can be, and the craft of quilling. 
The idea of “too much is never too much” passes through the whole 
collection and ends up even in small details, like satin handbags with multiple 
handles which represents the generosity and excessiveness of Uzbek 
females.

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