The SS26 Quroq collection is dedicated to the quiet, inner strength of women – 
revealed through care, warmth, and the preservation of tradition. 
Quroq is the symbol of the collection.
A textile assembled from countless patches becomes a metaphor for energy 
exchange, collective action, and generosity. Its creation demands slowing down 
and caring for loved ones, turning craft into a way of offering warmth and 
protection. 
A special place is given to elements of traditional dress, reinterpreted in new 
forms.
Belbok – a traditional men’s waist scarf – is reimagined within a feminine 
silhouette. This gesture challenges gender codes: softness does not equal 
submission. A masculine element in a feminine context becomes a symbol of 
strength, acceptance, and the freedom to be oneself.
The scarf – a frequent element in the wardrobe of Eastern women – acquires 
new meaning in contemporary cuts. Its graphic lines are integrated into 
silhouettes, creating a structural counterpoint within “domestic” softness. At 
once, it symbolizes self-care and strict discipline, while remaining a sign of 
warmth, love, and everyday rituals.
The Central Asian woman embodies resilience and gentle strength. 
In her daily wisdom arises inspiration, and in her gestures and hospitality lives 
the feeling of home.

SS26

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